How To Improve Your Lead Generation Efforts?
Lead generation is the action or process of identifying and cultivating potential customers for a business's products or services. It is the fuel to any business and it’s the main driver of lift off for newly established businesses. Generating leads efficiently and nourishing the relationships with these leads should be the priority of all businesses, especially the ones that are at the beginning of their journey. Below you can find seven tips we have put together to help you generate quality leads and give your business the boost it needs.
1. Quality Over Quantity
A saying that applies to almost every aspect of life also applies to generating leads. Focusing on the quality of leads rather than the amount will save you a lot of time and effort. You could have 500 leads with a 20% conversion rate and still 200 quality leads will bring you much more value.
2. Track Your Leads Effectively
One really important metric that will be your cornerstone is ROI (Return On Investment). You want to be effectively tracking ROI to measure if your lead generation channels are performing as wanted. This can save you a lot of time and money that would otherwise be wasted on the wrong channels with little ROI. Google Analytics is one commonly known tool that you can utilize for effective lead tracking.
3. Watch Your Competitors
Lead generation and initial sales are very time sensitive concepts. Staying on top of the competitors moves and strategies can help you stay ahead of the curve. Watching and learning from their successes and mistakes will always keep you one step ahead giving you the chance to beat them with new strategies to win the customer.
4. Utilize Social Media
Use your social media accounts to become visible to your target audience and keep your leads engaged. With a powerful social media marketing strategy you can direct traffic to your website and build a loyal and engaged following while getting highly qualified and targeted leads. Know your target audience and cultivate your image where they will find you.
5. Less Is More
Avoid crowding your landing page with too much text and unnecessary information. According to an article by Jakob Nielsen “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” On an average visit, users read half the information only on those pages with 111 words or less. Keep your texts brief and informative. Show the benefits that make you stand out and your prospects will be more likely to take action.
6. Employ Email Marketing
When done right, email marketing can be a very effective method in generating leads and a very cost-effective one too. When sending emails, you should pay attention to a few things. Make sure your emails are tailored enough to feel exclusive, they have a clear proposal and call-to-action and a link to your landing page where you can provide more details on the benefits you can provide to them.
7. Test Often and Adapt
Markets and trends always shift, dragging the customers with them. A strategy that brought you great leads one month may lose its advantage the next. Always monitor your strategy and test alternatives. Stay ahead of the curve and A/B test your landing pages, emails, social media platforms regularly to monitor the shift in trends and take action accordingly.
How BHuman.ai Helps You Improve Your Lead Generation?
With our platform's ability to create personalized videos on scale, you can put your lead generation on steroids. You can improve on all of your outreach efforts and tailor them to your prospects. You can send personalized videos to your emailing list explaining to them how your services can benefit them while addressing them specifically, provide personal explanations and walkthroughs, and even send prospects direct messages containing a personalized video that is inviting them to check out your website.
To learn more about the other ways you can utilize BHuman.ai visit our site at BHuman.ai. You can also contact us at firstname.lastname@example.org and we will be happy to inspire you in all the ways you can use BHuman.ai to improve your lead generation efforts. Sign up for our platform today at BHuman.ai.