Customer engagement is an incredible strategy for long-term success. It is proven by studies that customers that engage with a brand are likely to generate more revenue. It is a great way of building a strong relationship with customers and nurturing customer loyalty as it allows your customers to interact with the brand directly. It is also great for increasing conversions. There are multiple ways to get your customers to engage with your brand. In this article we will explore a few and introduce to you an amazing and revolutionary method; a recommendation engine that allows you to send AI-generated personal recommendation videos depending on customers' choices.
1. Social Media
Using social media is a great way of engaging with your customers in a light-hearted manner that allows you to show your brand personality. With a good social media strategy and active engagement, brands can interact with their customers and build more personal connections. This strategy is great for organically boosting customer engagement. A fun example of this strategy is DiGiorno's Pizza and their use of humor with their Twitter account, interacting with customers in the popular platform's own manner.
Contests are a great way of engaging customers. It provides an incentive for engagement and allows you to reward your customers for engagement. Canva has been using this method for some time now, and it has been a great contributor to their launch campaign.
Chatbots are a great self-service resource, and they allow your customers instant and quick engagement with your brand when needed. Although they are seen as a customer retention tool, they are also a great way for prospects to engage with your brand and learn about your services before they make a purchase. An interesting use of chatbots for customer engagement was done by Casper, where they built a late-night chatbot named Insomnobot-3000, which was designed to keep users company when they can't sleep. Active from 11 p.m. to 5 a.m., the bot conducted chats much like a friend would.
AI Powered Recommendation Engine With BHuman.ai
BHuman.ai provides a new and revolutionary way of customer engagement. With our platform's ability to create personalized videos at scale by spending the time and effort it takes to create just one. Our AI technology will do the hard work for you, allowing you to personalize your communication efforts even on a massive scale, so that you can provide all of your customers with the care and attention they deserve.
With BHuman's recommendation engine, your customers will receive a video addressing them personally with a recommendation based on their choices. For example, a makeup brand can utilize BHuman's recommendation engine by asking their customers what kind of look they are going for. A night-out glam look? A minimal daily make-up look? An extravagant one? Depending on their choice, they will receive a video of your customer representative, CEO, or a famous make-up influencer addressing them personally and recommending the products they can use to create the look themselves, such as, "Hi Alex, I saw that you wanted to create a simple daily makeup look. For this look, you can use our light coverage foundation, neutral eyeshadow palette, and rose lipstick. To help you achieve this look, I'm also adding a discount code you can use. Hope you enjoy the recommendations."
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To learn more about the other ways you can utilize BHuman.ai for your business, visit our site at BHuman.ai. You can also contact us at email@example.com and we will be happy to inspire you with all the ways you can use BHuman.ai to improve your customer engagement efforts.