Doogma · Outbound prospecting
Doogma reported more than 200% sales growth from personalized product-demo outreach
Doogma made an otherwise invisible product immediately concrete by showing each prospect's own website inside a personalized video.
Reported outcome
>200%
reported sales increase
Reported in the supplied case study; comparison period is not stated.
What they needed
Doogma's product-customization software sits behind an ecommerce experience, making its value hard to explain in a cold email. A small sales team also needed to spend time on qualified conversations rather than manual prospecting.
What they did
BHuman produced personalized videos that placed the prospect's own website inside the product story. The outreach introduced Doogma's capability, then routed interested prospects to a managed calendar.
Results
Doogma's source case study reports more than 200% sales growth, an open-rate increase from 20% to 55%, and more than 300% growth in demo rates.
- 20% → 55%
- email open rate
- >300%
- reported demo-rate increase
Before-and-after rate reported in the source.
Reported in the source; denominator is not defined.
What recipients said
“This is probably the most creative reach-out that I've received.”
“Best cold email ever. Sent it along to my marketing guy.”