Philips (Signify) generated 8 qualified leads with a 2,900-video enterprise outreach pilot

Signify wanted to create qualified demand for Interact, its professional connected-lighting software brand, among busy retail and hospitality operators. The supplied summary says conventional outreach had produced no qualified leads during the preceding six months.

The message needed to reach senior innovation, store-systems, and operations leaders with a reason to engage—not another passive request to get in touch.

BHuman created four personalized-video variants for retail and hospitality prospects. Instead of ending with a generic sales request, the message offered an immediate operational benefit: send a team to the prospect's location and build a custom revenue and energy-savings audit.

The variants let the team compare message and call-to-action performance while tracking unique plays, responses, qualified leads, and repeat sharing inside recipient organizations.

The supplied Phase I summary reports 159 unique video plays, 23 responses, and 8 qualified leads. It also reports a 13.6% cumulative viewer-to-response rate and a 5.0% viewer-to-qualified-lead rate.

Retail Variant A, which used the clearer call to action, generated twice as many qualified leads as Retail Variant B. Analytics also surfaced 13 highly engaged recipients whose personalized videos were shared at least three times, indicating interest beyond the original viewer.