Empire Auto Group · Lead follow-up
Empire Auto Group increased appointments by 18.5% with faster, personalized lead follow-up
Empire Auto Group automated the first video touch for new vehicle leads, helping its team respond quickly while keeping the experience personal.
Reported outcome
18.5%
more appointments
Reported in the supplied Empire Auto Group case study.
What they needed
Empire Auto Group wanted to improve the car-buying experience and drive more revenue without adding a manual first-touch burden to its call-center workflow.
The opportunity was the moment immediately after a new lead arrived: respond quickly, feel human, and hand the sales team a warmer conversation.
What they did
BHuman integrated into the DealerSocket workflow and sent the first personalized video automatically. The video broke the ice before a representative called, so speed did not come at the expense of a human introduction.
Results
The source case study reports an 18.5% increase in appointments, an 82% open rate, and a 62% response rate. Empire Auto Group also described leads as warmer by the time the team reached them by phone.
- 82%
- open rate
- 62%
- response rate
- <15 min
- first-touch target
Reported campaign open rate.
Reported response rate from video.
New-lead contact timing described in the source.
“Our open rate shot up to 82%, and our reply rate from video is at 62%.”
What recipients said
“Thank you so much for the video message. Can I stop in to see you?”
“I loved your video. Is there a special on the car in the video?”