Truffle Shuffle with Palo Alto Networks · Event registration
Truffle Shuffle converted 18% of personalized-video viewers into event attendees
Palo Alto Networks used a chef-hosted personalized invitation to drive attendance for a joint Truffle Shuffle event.
Reported outcome
18%
viewer-to-attendee rate
Observed in the supplied campaign-results deck.
What they needed
Palo Alto Networks and Truffle Shuffle wanted to drive attendance to a co-branded event. The invitation needed to feel personal enough to stand out while remaining feasible for more than a thousand recipients.
What they did
BHuman generated 1,054 invitation videos from one chef-hosted recording. Each recipient saw their name in the thumbnail and heard their first name in the message before reaching the registration link.
Example message
“Hi [first name], I wanted to personally invite you to something you don't want to miss. Check out this video I just recorded:”
A personal invitation for [first name]
The email linked to the personalized video and the event registration page. Recreated from the source deck with recipient details and live links removed.
Results
The campaign recorded a 34.6% open rate, a 12% open-to-viewer rate, and an 18% viewer-to-attendee rate. Some videos received more than five unique views, suggesting recipients forwarded the link.
- 1,054
- personalized videos
- 34.6%
- email open rate
- 12%
- open-to-viewer rate
Campaign volume stated in the source deck.
Observed campaign open rate.
Observed campaign rate; source notes list quality concerns.
What recipients said
“Absolutely loved your personalized video. You got my attention.”
“That was the best cold pitch I've ever seen.”