Leadr

Run outreach workflows with optional personalized video.

Leadr connects account health, audience discovery, workflow actions, messaging, delivery pacing, and AI Studio video mapping into one outreach campaign system.

Overview

What Leadr does

Leadr is the BHuman outreach product. It runs LinkedIn-style campaign workflows from connected accounts, finds audiences through searches or signals, schedules workflow actions, and can attach personalized videos generated from AI Studio templates.

The current product is not only a simple campaign form. It includes a home workspace, onboarding state, account health checks, multi-account campaign launch, signal discovery, workflow presets, message tools, pacing controls, video mapping, result tables, and worker-backed automation.

Workspace

Workspace model

Leadr home setup checklist showing plan access, account connection, and first campaign progress
Leadr Home shows the current setup state first. In this account, Leadr is waiting for plan access, a connected LinkedIn account, and the first campaign.
Home
Shows onboarding progress, plan/account/campaign setup state, campaign health, active campaign counts, and recent lead activity.
Accounts
Connects and monitors LinkedIn accounts through hosted auth, reconnect actions, pending connection detection, and account status refresh.
New campaign
Uses a six-step builder: Basics, Audience, Workflow, Message, Delivery, and Review.
Manage campaigns
Shows campaign rows, state labels, next run, pace, resume/delete actions, campaign details, result tables, and generated video links.

Setup

Recommended setup path

  1. 01

    Activate Leadr access

    Confirm the Leadr add-on or eligible plan is active. The product checks access without interrupting setup flows unless the user explicitly upgrades.
  2. 02

    Connect at least one account

    Use hosted auth from Leadr Accounts. Only active accounts can run campaigns; reconnect-required accounts must be fixed first.
  3. 03

    Create a campaign

    Open the builder, select one or more active accounts, and name the campaign.
  4. 04

    Choose the audience

    Use a fixed LinkedIn search URL or let Leadr discover leads from recent posts, pain/intent language, hiring activity, company signals, or a custom prompt.
  5. 05

    Configure the workflow

    Choose a preset or customize comment, like, invite, and message actions, then write or generate the message.
  6. 06

    Set delivery and launch

    Choose pace, active days, start time, optional video template, and review the campaign before starting.

Audience

Audience sources

LinkedIn search URL
Use when the user already has the exact people search they want Leadr to work through.
Recent LinkedIn posts
Watch topics for intent posts or pain posts, with optional advanced provider and frustration keyword settings.
Signal discovery
Use a discovery prompt plus optional location and lookback window to find hiring, growth, tech stack, news, expansion, people, compliance, or custom signals.
CSV
CSV controls exist in parts of the product, but launch is currently blocked because worker execution is not wired yet.

Workflow

Workflow and delivery

  • Workflow presets include Warm intro, Standard connect, Direct connect, and Message connected leads.
  • Advanced workflow controls can toggle comment, like, invite, and message actions.
  • Comments can run automatically or be created as drafts for approval.
  • Step spacing can be set from 5 to 720 minutes.
  • Invite-to-message wait can be set from 1 to 168 hours.
  • Pace presets include Conservative, Recommended, and High volume.
  • Delivery schedule supports weekdays, every day, individual active days, and hourly start times.
  • Email fallback requires a verified sender, subject, body, and an invite or connected-message step before it.

Video

Personalized video in Leadr

Leadr can attach an AI Studio template during the Delivery step. When a template is selected, each template variable must be mapped before launch.

  • Choose an AI Studio template from the video picker.
  • Map template variables to Leadr fields such as first name, last name, city, or headline.
  • Set default values for video variables when a lead does not provide the mapped field.
  • The worker schedules video generation before the first invite or message action when video is attached.
  • Generated video callbacks from AI Studio update Leadr result rows with video URLs.

Manage

Campaign management

  • Search campaigns by name.
  • Open a campaign to inspect result rows and summary counts.
  • Resume paused campaigns after account health is fixed.
  • Delete campaigns that should no longer run.
  • Use row status, stage label, and tooltip context to understand what happened to each lead.

Launch guardrails

Leadr will not start a campaign until it has an active account, campaign name, valid audience source, invite pace in range, at least one enabled workflow action, required message copy or no-note mode, and required email fallback fields when fallback is enabled.